Click-through rate tells you how well something earns the click, be it an ad, a product listing or a search result. Give it clicks and impressions and the percentage lands in a second, no formula to memorize.
CTR Calculator turns your inputs into a clear, realistic estimate so you can plan, price and compare with confidence.
It varies: search ads often 2–5%, display much lower, organic search depends on position. Compare against your own baseline.
Write clearer, benefit-led titles and use strong visuals and calls to action.
Higher organic CTR can help — compelling titles and meta descriptions earn more clicks.
1.5%