CPM, the cost per 1,000 impressions, is how advertisers and sponsors talk price, so it's the number you reach for when weighing one placement against another. Give it your total spend and impressions and it works the rate out on the spot, right in the browser.
CPM Calculator turns your inputs into a clear, realistic estimate so you can plan, price and compare with confidence.
Cost per mille — the cost of 1,000 ad impressions. Lower CPM means cheaper reach.
Not necessarily — cheap impressions that don't convert can cost more than pricier, targeted ones.
CPM is per 1,000 impressions; CPC is per click. Use CPC when you pay for clicks.
CPM: $5.00