Knowing what it costs to win a customer is half the picture; the other half is how that compares to what they're worth over time. This works out your CAC from total sales-and-marketing spend and the customers it brought in, so you can tell profitable growth from the expensive kind.
Customer Acquisition Cost Calculator turns your inputs into a clear, realistic estimate so you can plan, price and compare with confidence.
Generally an LTV:CAC ratio of about 3:1 or better is considered healthy.
All costs to acquire customers — ad spend, marketing tools and relevant salaries.
If it costs more to acquire a customer than they're worth over time, growth loses money.
CAC: $25.00